REVIEW · ICELAND
Puffin Travel choice – We decide where to go. Do it like locals
The best thing about Puffin Travel’s private Iceland day is the freedom to skip a fixed route. You can hand Gulla or Villi your wish list, or let them shape a day around local places, family interests, culture, nature, or hot springs. I like the one-group-only format and the chance to go beyond a standard Golden Circle outing.
I also like the practical comfort of a clean, air-conditioned vehicle with onboard WiFi, plus direct advice on where to eat, drink, and explore. The main drawback is the $865 price, which makes the most sense for a group sharing the vehicle, not for a solo visitor on a tight budget. You should also remember that meals, museum admission, and other entrance fees are extra.
Key points to know before booking

- Your interests shape the day: Ask for sagas, knitting, art, nature, thermal bathing, family activities, or classic Iceland sights.
- Gulla and Villi guide the outing: Their warm, personal approach is a major part of the appeal.
- You get a private vehicle: Only your group takes part, with air conditioning, WiFi, and private transport.
- The route can reach far beyond Reykjavik: Possible areas include the South Coast, Reykjanes Peninsula, Landmannalaugar, and the Golden Circle.
- The schedule is flexible: The outing lasts about 8 to 9 hours, with the description allowing roughly 7 to 12 hours depending on your plan.
- Budget for extras: Food, museum tickets, and entrance fees are not included, and there is no restroom onboard.
A private Iceland day instead of a fixed sightseeing loop
Many Iceland day trips follow a familiar sequence. That can work well if you want the country’s best-known sights in an efficient package. Puffin Travel takes a different approach: you begin with an open conversation about what you want from the day.
You might arrive with a short list of places. You might simply say that you have already seen the Golden Circle and want something less predictable. You can also ask Gulla or Villi to suggest areas they personally enjoy. That flexibility matters in Iceland, where weather, daylight, road conditions, and your group’s energy can change the best plan.
The tour begins at 9:30 am and lasts about 8 to 9 hours. The trip description allows a broader range of about 7 to 12 hours, so you should settle the expected length and route before setting out. A private day lets you spend more time on subjects or places that interest you, rather than following a large group’s timetable.
This is not a tour built around a single guaranteed list of stops. It is better understood as a private Iceland day with a guide and driver who can turn your ideas into a workable route.
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Choosing between local culture and Icelandic nature

The unusual strength of this outing is the range of themes you can request. If you care about Icelandic culture, Gulla can focus on sagas and local stories. If knitting interests you, she can arrange a knitting-themed outing. If art is your thing, the day may include a visit connected with an artist.
These options give the day a more personal feel than simply photographing a waterfall and returning to Reykjavik. You can connect the scenery to the people, traditions, and creative life of Iceland. The information does not promise a particular artist, workshop, museum, or knitting stop, so ask for clear details before booking if one of these themes is your main reason for going.
Nature remains central. Iceland offers volcanic ground, geothermal areas, broad coastal views, and unusual terrain within reach of the capital, depending on the selected route and conditions. You can ask for the South Coast, the Reykjanes Peninsula, Landmannalaugar, or a classic circuit with a personal twist.
Landmannalaugar is mentioned as one possible destination, along with its striking lava fields. It is important not to treat that as a guaranteed stop. Your final route depends on the plan you agree on, the season, and the day’s conditions.
What the main route choices offer

The South Coast
A South Coast day gives you a chance to see some of Iceland’s most dramatic natural settings. The description does not promise specific waterfalls, beaches, or villages, so you should confirm the exact stops. Still, this option suits you if you want a broad taste of Icelandic scenery and prefer a private vehicle to a larger scheduled coach.
The main advantage is variety. The South Coast can combine open views, volcanic country, coastal scenery, and stops that feel very different from Reykjavik. With your own guide, you can ask questions as you go and adjust the focus to fit your group.
The tradeoff is time. A full South Coast outing can use much of the day on the road. If you want a slower cultural day or several relaxed stops, ask how far the planned route reaches.
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Reykjanes Peninsula
Reykjanes is a sensible choice if you want geothermal scenery and a route that feels connected to Iceland’s volcanic character. The peninsula is also a possible setting for natural thermal bathing, another interest specifically offered by Puffin Travel.
This option may suit a group that wants nature without committing the entire day to one long out-and-back route. Still, the tour does not specify which thermal site or geothermal stop you will visit. If bathing is important, ask about the facility, entry fee, what to bring, and how much time you will have there.
Landmannalaugar and the lava fields
Landmannalaugar is the boldest possibility named for the tour. Its lava fields and unusual volcanic scenery can provide a very different day from the capital or the standard sightseeing circuit.
You should discuss this choice carefully before booking. The description does not give a guaranteed seasonal schedule, road details, or entrance arrangements. It simply presents Landmannalaugar as one of the possible destinations. Treat it as an option to investigate with the operator, not as an automatic promise.
The Golden Circle with a twist
If you have not yet visited Iceland’s classic sights, you can still request the Golden Circle. The benefit here is not a different set of headline attractions, but a more personal way to approach them.
Your guide can add local context and help shape the day around your interests. If you have already done the Golden Circle, you may prefer to use this private outing for less familiar places. One particularly useful tip is to tell Puffin Travel what you have already seen. That helps avoid spending your limited day repeating the same route.
The people guiding your day: Gulla and Villi

The experience depends heavily on the guide. Gulla presents the tour as a personal invitation to share favorite parts of Iceland, while Villi is also available to guide and drive. Their roles appear flexible, so confirm who will lead your particular outing.
The personal tone is not just marketing language. A solo visitor described feeling safe and cared for while Villi took her to places away from the usual path. A family group also found the outing felt like being hosted by an old family friend. Those details point to a relaxed style rather than a formal, scripted lecture.
That said, you should set your expectations about commentary. One German-speaking participant felt the explanations could have been fuller on a South Coast trip. If detailed historical or geological narration is essential to you, say so before departure. Ask for more explanation during the day when you want it. A private tour makes that request easy.
The strongest fit is for people who value conversation, flexibility, and personal attention. It is less ideal if you want a tightly scripted itinerary with a guaranteed sequence of named sights and a fixed educational presentation.
The vehicle, WiFi, and day-to-day comfort

Your transport is private, air-conditioned, and equipped with WiFi. That is useful on a long Iceland day. You can stay connected, check information, and keep children occupied between stops. It also gives your group a quiet place to warm up or regroup.
There is no restroom onboard. That is a small but important point, especially if you select a remote nature route or spend many hours on the road. Ask about restroom opportunities when you agree on the itinerary, and plan around them.
Meals are not included. You will need to budget for food separately, although the guide can offer suggestions about where to eat and drink. This is one of the better practical benefits of a private local outing: you can ask for food advice that fits your schedule and preferences instead of accepting a standard group stop.
Museum admission and other entrance fees are also extra. The activity itself lists no included admission ticket. Clarify any paid stop before you finalize your route so the $865 price does not come as a surprise.
Is $865 a fair price?

The price is $865 for the private outing. That is a serious cost, but the value changes sharply with the size of your group. Shared by several people, it can be reasonable for a full day of private transport, a dedicated guide, itinerary planning, and the freedom to avoid a fixed group route. For one person or a couple, it is a much harder sell.
I would compare this price with what matters most to you. If you simply want to reach the Golden Circle, a standard group trip will probably cost less. If you want a day built around knitting, art, family activities, sagas, natural bathing, or places you have already chosen, the private format has a clear advantage.
The price also buys time and control. You are not paying only for a vehicle. You are paying to shape the day, ask for changes, get local suggestions, and keep the outing limited to your own group. Those benefits are most useful for families, small groups, repeat visitors, and people with a short stay who want to use one day well.
Keep extra costs in mind. Food, museum entry, and other admissions are separate. The final value depends on the itinerary, so discuss paid stops and the approximate route before the day begins.
Who will get the most from this tour?

This outing suits you if your group has different interests. One person may want nature, another may want culture, and children may need activity rather than hours of quiet sightseeing. Puffin Travel specifically offers to adapt the day for children, which can make a private vehicle far easier than a fixed coach schedule.
It also works well for repeat visitors. If you have already seen the classic sights, you can ask for a different kind of day. A private route may help you find places that do not fit a standard first-time itinerary.
Solo visitors may value the personal attention and private transport, though the price is difficult to justify alone. Couples and families should think about how much they value independence. Groups of friends will usually get the clearest financial benefit because they can share the cost.
This is not the best choice if you want to know every stop in advance, need a low-cost outing, or prefer a tour with all admissions and meals bundled into one price.
Practical planning before you go

At booking, give Gulla or Villi a clear list of priorities. Tell them what you have already seen, how much driving your group accepts, and whether you prefer nature, culture, food, thermal bathing, art, knitting, or child-friendly activities.
Ask which route is realistic for your date. Landmannalaugar, the South Coast, Reykjanes, the Golden Circle, and a culture-focused day are very different outings. The more specific you are, the easier it will be to match the route to your expectations.
The tour requires good weather. If poor conditions cause cancellation, you can receive a different date or a full refund. For your own planning, keep some flexibility around the day if possible.
Pickup is offered, and the activity begins at 9:30 am. A mobile ticket is available. Confirmation arrives at booking, service animals are allowed, and the tour is near public transportation. Most people can participate, but you should still discuss any particular mobility or comfort concerns before departure.
Should you book Puffin Travel’s private Iceland day?
Book it if you want a personal Iceland day rather than a standard checklist. It is especially appealing for families, small groups, repeat visitors, and anyone who wants local suggestions, a private vehicle, and a route shaped around real interests.
Think twice if $865 is for only one or two people, or if you need a guaranteed list of sights and a fully inclusive price. Before booking, ask who will guide you, which route fits your date, how long you will spend driving, and which admissions are extra.
For the right group, the freedom is the point. You can see familiar Iceland in a more personal way, or ask Gulla and Villi to show you a side of the country that a fixed tour would likely skip.
FAQ
Where does the tour begin?
The tour begins in Reykjavik, Iceland. Pickup is offered, and the listed start time is 9:30 am.
How long does the experience last?
The tour takes about 8 to 9 hours. The itinerary also describes the outing as flexible, with a possible length of about 7 to 12 hours.
How much does the private tour cost?
The listed price is $865.
Is this a private tour?
Yes. Only your group takes part in the activity.
Who may guide the tour?
The tour is associated with Gulla and Villi. Confirm which guide will lead your particular outing when booking.
Which places can the tour visit?
Possible choices include the South Coast, Reykjanes Peninsula, Landmannalaugar, the Golden Circle, and areas connected with art, knitting, sagas, nature, or thermal bathing. The final route is customized.
Is transportation included?
Yes. Private transportation in an air-conditioned vehicle is included, along with onboard WiFi.
Are meals and entrance fees included?
No. Meals are not included, and museum admission and other entrance fees cost extra.
What happens if the weather is poor?
The experience requires good weather. If it is canceled because of poor weather, you will be offered another date or a full refund. You can cancel for a full refund up to 24 hours before the start time. Cancellations or changes made less than 24 hours before the start time are not refundable.
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